Archive Rerun EP001: Who Buys Bestsellers? | Vics Tranter – Hachette
In this week’s episode from the BXP Archives…
As we begin our epic quest to write and chart a book in one year, we need to discover what kind of person buys bestselling books. We turn to Hachette Book Group consumer insight expert Vics Tranter, who shares her experience and wisdom with us and we discover just who will be reading our book… and it’s a bit of a shock, to be frank.
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We talk about our personal goals for 2019 and reveal our new insane challenge for 2019… and once again we’re inviting our listeners to beat us to it.