EP232: Keith A Pearson – Do The Opposite & Sell 100k

Keith published his first book as part of a drunken bet. There was no big plan and, by his own admission, he knew nothing of publishing and broke all the rules and made every mistake. And yet, just three years later, he has sold over 100,000 copies of his books and regularly tops the bestseller lists. Keith takes us through his extraordinary career so far and tells us why marketing books is like selling Victoria Sponges…

PODCAST

In This Episode You Will Discover…

Why knowing who you’re writing for is so important
The marketing basics that every author needs to get right
And why you don’t need Amazon and Facebook ads to sell books

Here are some of the links we talked about in the show…

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And here from Audible UK
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The Ben Aaronovitch episode: https://bestsellerexperiment.com/ep22-ben-aaronovitch-great-bollocking/

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