EP297: Deep Dive — Book Marketing Q&A with Leslie O’Connor

Leslie O’Connor has worked extensively in corporate marketing, and she put those skills to use when relaunching Mitch Benn’s Terra trilogy of books. Leslie tells us how she took Mitch’s books from an unfinished series to revamping it with an all-new look, what tools she used that were free and those that cost money, how she identified his readership, the ideal price point for the eBooks, rapid release strategies, Facebook ads, and what you need to plan before you even start.

Links:

Mitch Benn’s Terra Trilogy: https://www.mitchbenn.com/terratrilogy
KD Spy: https://www.kdspy.com
Publisher Rocket: https://publisherrocket.com/

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