Category Archives for "Podcast"

EP453: Deep Dive — SEO for Authors

Search Engine Optimisation (SEO) is what search engines like Google use to pair questions with answers. If you want to be found online, then understanding how SEO works is essential. In this deep dive, SEO expert Kelsey E Meyers offers simple and effective tips for authors to help them and their books appear at the […]

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EP450: Deep Dive — Knowing your Readers

Kelly Weekes answers listener questions on discovering who your readers are in a conversation that takes in social media, comparable authors, visualising your readers, writing to market, goals, pain points, and why authors should think of themselves as CEOs of their own business. Kelly has worked in the marketing departments of the biggest UK publishers, and on […]

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